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| Who We Are - Press Release |
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AcuityCFO Managing Partner, Stewart Brooks, Participates as Panelist for TAG Finance Society Event
TAG FINANCE SOCIETY EXPLORES HOW BI SYSTEMS CAN HELP HIGH-TECH ORGANIZATIONS WEATHER THE RECESSION
ATLANTA, GA, April 1, 2009 AcuityCFO Managing Partner, Stewart Brooks, participated as a panelist for the Finance Society of the Technology Association of Georgia on March 31, 2009. He and the other panelists discussed how Business Intelligence (BI) and analytics tools should have a positive impact on an organization’s ability to weather an economic downturn and exit the downturn in a stronger position. Mr. Brooks was joined by moderator Don Campbell from Virtual Management Technologies, Gary Giles from Alden Analytics, Keith Lynn from Lexis Nexis, and Om Kundu from Suntrust Bank.
“We would like to see more small and mid-sized organizations understand the operating and strategic planning benefits that can be found in today’s BI technology,” said Mr. Brooks. “In the organizations where we provide financial strategy development and execution, BI is either not well understood or viewed as too expensive to invest in, especially in this economy. While the economy is clearly tough for many organizations, having the right actionable data can be a catalyst to driving a wide range of performance metrics. We encourage our clients to embrace the potential of BI and analytics in their business.”
Mr. Campbell added that “Too many high-tech executives view the cost of Business Intelligence as an expensive luxury that they cannot afford. A consensus of the panel was that small and midsize organizations need to take advantage of BI/Analytics technology to help themselves understand the strengths and weaknesses of their business and, most importantly, to leverage this information to implement changes that will have a positive impact on the future of the company.”
The panel further agreed that changes in delivery models are improving the acceptance rates of BI applications, even in smaller organizations. The SaaS model is quickly becoming a model which allows companies to essentially rent the BI application from the vendor, eliminating the need to hire staff to build or maintain these complex systems. These changes are expected to make BI more affordable and practical for small and mid-sized companies in the future.
About the TAG Finance Society
The Finance Society of TAG is focused on addressing the challenges of today's technology executive in understanding the many dimensions of Finance and Administration industry standards and best practices. The society’s mission is to bring together business leaders around timely and thought provoking topics and allow the dynamics of knowledge-sharing to occur. For more information on the TFS mission and 2009 programs, please go to: http://www.tagonline.org/tag-finance.php
About AcuityCFO
AcuityCFO is a hands-on professional services firm that responds to the unique needs of small and mid-market private companies by providing sound financial leadership in a cost-effective manner. We help clients understand their financial position, establish stronger controls and processes, and anticipate their financial future. Using a team approach, we assess the needs of each client and tailor the right team of part-time CFOs, controllers and accountants to supplement clients' staff. Providing a level of financial acumen otherwise inaccessible to small or mid-market companies, we have become a trusted independent partner for companies in a variety of industries. Our approach provides increased continuity, flexibility and value. For more information about AcuityCFO, please visit www.acuitycfo.com.
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